Boondoggle

• Delen

maandag, 24 augustus 2009 om 09:55

We just launched our first Nike Football campaign, a translation of the international Make The Difference concept.  It's all about Steven Defour who invites 15 dedicated youngsters, which make the difference in there team, to train with him. Two unique training days which will help them to make the difference even more in the future. Football players can subscribe on www.nikefootballtrianing.be.

To kick off this campaign we created a video in which Steven Defour
gets a tattoo that says "Sola Victoria Satiat" what means:
"Nothing but Victory is Satisfying". Yes, it's real!

The spot was launched in Villa Vanthilt on the Flemish TV station één. Dutch - French version
And it will also be posted on www.nikefootball.com ,a belgian première.

The campaign will also be supported in stores. Youngsters are asked to sms CAPTAIN + their firstname to 6630 and receive a personalised invitation from Steven Defour.

Bron: Boondoggle B-side