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  • Show some guts !

    On Monday 23rd of November two new sites for stad Mechelen were launched:

     

    Revised Mechelen.be site
    The Mechelen.be website was given a completely new structure built upon 6 themes relevant for the residents of Mechelen: Today in Mechelen, Life, Visits, Work, Governance and e-office.
    Interaction is omnipresent and facilitates contact between stad Mechelen and the Mechelaars.
    (Strategy and redesign by Boondoggle, development by Lithium)



     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     



     
     
    Beleefmechelen.be, a community platform for stad Mechelen
     



    That stad Mechelen needed a community platform was confirmed after the launch of the new stad Mechelen logo. The Mechelaars are obviously very concerned about what happens in Mechelen and BeleefMechelen.be stimulates this involvement and gives the residents of Mechelen a place where they can let stad Mechelen know what they think about new projects, changes, … .
    Ofcourse stad Mechelen will also be very active on this platform by using it to inform the citizens about ongoing and upcoming plans, asking them for participation and getting their opinions.This should lead to a very rich story told by the city and it citizens.
    A first example that proves this cooperation is 'guts'-project  "Tinelsite". This is an urban renewal project for which the Mechelaars are asked for their ideas about what Mechelen should do with 500 m² of the Tinelsite. A selection of this ideas will be realized in the future.
    (Strategy, design and development by Boondoggle)

     



    The 2 websites Mechelen.be and BeleefMechelen.be are synchronized > this means you only need to register on one of them and your login and password will grant you access for both websites.

     

    We’re looking forward to follow the “Mechelse” interactions !

  • Elephants & Banners = winning mix


    Last Thursday was one of those lucky days for Boondoggle, where we reaped 7 awards during the 2009 Mixx-awards.
    Apart from bringing home the award of "Agency of the Year" and "Advertiser of the Year" for our client KMDA Zoo Antwerpen, we also won :

  • Top 5 web trends according to RWW

    ReadWriteWeb's Top 5 Web Trends in 2009View more presentations from Richard MacManus.Direct link to slideshare, here.

  • Our First Nike Campaign

    We just launched our first Nike Football campaign, a translation of the international Make The Difference concept.  It's all about Steven Defour who invites 15 dedicated youngsters, which make the difference in there team, to train with him. Two unique training days which will help them to make the difference even more in the future. Football players can subscribe on www.nikefootballtrianing.be.

    To kick off this campaign we created a video in which Steven Defour
    gets a tattoo that says "Sola Victoria Satiat" what means:
    "Nothing but Victory is Satisfying". Yes, it's real!

    The spot was launched in Villa Vanthilt on the Flemish TV station één. Dutch - French version
    And it will also be posted on www.nikefootball.com ,a belgian première.

    The campaign will also be supported in stores. Youngsters are asked to sms CAPTAIN + their firstname to 6630 and receive a personalised invitation from Steven Defour.

  • The truth about our five Cannes Lions

    (click on the YouTube logo to enlarge)

  • Digital Marketing is so 2008

    This excellent piece of linkbait is not only a nice summer-read but also a sweet overview of all you need to know about the state of digital today. 
    Hat tip : Jourik
    Post Digital Marketing 2009View more documents from Helge Tennø.

  • Testament

    The Will is our Road Safety Campaign For Youngsters. Too many young, reckless drivers and their friends die in traffic. How can we help youngsters confront their reckless driving friends without losing their cool? First we asked youngsters a simple question: “Is your friend a reckless driver? Tell him what you’d like to inherit from him.”

    Then we launched a website where they could make up a will for a reckless driver and send it via e-mail, Facebook or Netlog. Enabling kids to criticize their friend’s reckless driving in a cool way without sounding like their mums. In the weekends, we flyered 50,000 blank wills at clubs, movie theatres and mega parties. And we spread a video on the internet.

    Find out more:



  • ZOO

    A remarkable event deserves a remarkable campaign. Boondoggle covered the birth of a baby elephant at the Antwerp ZOO earlier this year. Instead of making stuff to be issued through –expensive– standard media, we came up with our very own medium. An online dashboard called www.baby-olifant.be. This digital platform incorporated various digital and social networking tools through which fans and visitors could stay tuned for one of the biggest events of the year. Culminating in the live web streaming of the baby elephant’s birth. Another internet first for Boondoggle.

    Additionally the platform launched a series of direct, PR and viral massages that found their way in news headlines all over the world. The news of the pregnancy and the birth of the elephant became an international hype, our campaign a big success and little Kai-Mook famous overnight.

    http://www.baby-olifant.be


      

  • GroepT Beyond Engineering

    Beyond Engineering. That’s the baseline for Boondoggle GroupT campaign, as well as the philosophy underpinning the Group T engineering programme. Beyond Engineering is about looking at old problems in a radically different way and to come up with solutions that don’t create new problems. It’s about making a sustainable difference. For that, you need agents of change. And Boondoggle.

    Together we created a print campaign featuring some good old Julian Koenig style long copy engineering stories and breathtaking illustration to get the message through. Every ad invited people to participate in a fascinating online test at [url=htp://www.beyondengineering.be]www.beyondengi- neering.be[/url]. Using real life engineering problems, we had people check their beyond engineering skills through animated cases that clearly showed the unexpected consequences of their choices. The campaign resulted in a dramatic increase in young people applying for a higher engineering education. And less concrete.

    http://www.beyondengineering.be

  • Sp.a

    Last June 7, millions of Flemish had to vote in what was regarded as one of the most critical regional Belgian elections in years. One global financial crisis, one socialist party under fire and one nationalist catastrophe were all the ingredients we needed to produce a political campaign that put the socialist party back in the Flemish government.

    First, just when everybody was busy ignoring the socialist party, we produced a campaign that said:“If you don’t want to hear anything from sp.a, then just listen to what’s going on.” Claiming that if it hadn’t been for sp.a over the past few years, things would have been even worse for most people. Through ads featuring sp.a ministers we invited people to debate the party leaders online and at a number of large street events. Gradually, more and more people were willing to listen to sp.a again. We followed this up with a campaign for Minister Kathleen Van Brempt that featured a portrait of a girl and a headline that said: “I wish I were a cow.” Opening the debate on social priorities in Europe. Should we invest even more in agriculture or is it about time to end child poverty in Europe? This part of the campaign led to some classic presidential campaigning on the internet for Minister Frank Vandenbroucke whose results, ideas and programmes provided enough content to dedicate a website to. Putting his name high up the list of the most popular politicians in Flanders.

    http://www.frankvande.be

    http://actiekathleen.s-p-a.be

    http://nuzeker.s-p-a.be

    http://durfplan.s-p-a.be

     

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